Marcel Chaudron

Change Manager | Digital Strategy | Drummer

My passion lies on the border of new technology, data and business. I find it fascinating how new technology and its application continually change the existing world. My motivation is to change organizations and improve results by integrating technology and data into the business.

I’m a strong PROSCI® Certified Change Management Practitioner with + 19 years of experience in the digital industry and have a great track record of stakeholder management and leading cross-country change management programs.

My skills


Interim Managing Director

Buy Now Digital B.V.

Buy Now is your European Premium Google CSS partner for accelerating your Shopping Ads performance. Buy Now is driving values for online retailers through Shopping Ads. We have a data driven approach to optimize all campaigns and create results based on our clients defined KPI’s.

  • Setup the startup Buy Now Digital B.V. in Amsterdam
  • Managed to became Google Premium CSS partner
  • Personal Google Shopping Certification
  • Manage the whole European P&L and team for Buy Now Digital B.V.
  • Setting up Start-up
  • Google shopping
  • Digital Marketing

Chief Operations Officer


Worked + 15 years at Tradedoubler in different roles as COO, VP Affiliate, Group Client Service Director, Product Director, Director Operational Excellence & Change Manager, International Account Director and Online Affiliate Marketing consultant. As COO I was responsible for the operational performance, operational excellence and acting as program management office for all change management programs across Europe.

  • Operational Performance & Results
  • Member General Management Team
  • Drive change, growth, profitability and efficiency
  • Operational teams
  • Managing Organisational change
  • Managing Profitability & growth
  • Managing EMEA Operational teams



  • 2019PROSCI® Certified Change Management Practitioner

    Change Management: the application of a structured process and set of tools for leading the people side of change to achieve a desired business outcome.
  • 2006-2007Certification of SLII Management (Situational leadership)

    Lead through observed performance, Leadership is a process for developing people, Leadership is Partnership, SLII is goal or task oriented
  • 1996-1999 HEAO – Commercial economics

    The Hague university of Applied Science